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ROKA Signs '13 Ironman Kona Runner-Up Rachel Joyce

Rachel Joyce - ROKA ProDALLAS, Texas. February 5, 2014 — ROKA Sports, Inc. is pleased to announce a multi-year sponsorship with 2013 Ironman World Championship Runner-Up Rachel Joyce.

"I am delighted to be partnering up with ROKA for the 2014 season and beyond,” Joyce said.  “The ROKA team have put a lot of time into developing the design of the Maverick wetsuit, and I felt this immediately when I tried it for the first time.  The flexibility of the suit allows me to replicate my usual pool stroke, especially around the shoulders, plus it has some added features that actually enhanced my swimming.  I’m looking forward to some fast swims this year with ROKA.”

ROKA VP of Sales & Marketing Ryan Dolan said, “We’re thrilled to welcome Rachel to ROKA.  Rachel is a very strong swimmer and incredibly well-rounded triathlete. She’s a frontrunner in any field and with Kona in her sights again, Rachel is looking for the very best products on the market that can give her a competitive advantage.  We’re excited to provide her with what we believe to be the fastest wetsuit and swimskin in the world and to support her training needs with our SIM short as she looks to top the podium at Kona this season and in years to come.”


Joyce hails from the United Kingdom but now lives and trains full-time in Boulder, CO under 6x Ironman World Champion Dave Scott.  Joyce’s career highlights including winning Challenge Roth, the ITU Long Course World Championships, Ironman Lanzarote and multiple Ironman 70.3 events.  Joyce joins ROKA’s growing team of champion female pros, including 2x Olympian Laura Bennett, 11x Iron-distance and 3x 70.3 Champion Gina Crawford, 70.3 World Champion and 3x Xterra World Champion Julie Dibens, 3x World Champion Mel Hauschildt, 5x Ironman Champion Meredith Kessler, Olympic Bronze Medalist and 2x ITU World Champion Emma Moffatt, and others.  

Joyce will wear ROKA’s Maverick Pro Wetsuit, Viper Pro Speed Suit, SIM Pro Shorts and other racing and training products in development.



ROKA is a performance multisport brand that was founded in 2011 by two former All-American swimmers from Stanford University, who, after being frustrated by the wetsuit offerings on the market, set out to make the fastest wetsuit on the planet.  After two years of product development, the ROKA team launched their patent-pending Maverick wetsuit, Viper swimskin and SIM short training line in March 2013.

In their first season, ROKA products saw widespread acceptance by elite and developing swimmers alike, and ROKA pro athletes finished first out of the water at the Ironman World Championship, the ITU WTS Grand Final, the Hy-Vee 5150 Elite Cup Championship, several Ironman and Ironman 70.3 races, and more.  ROKA is based in Dallas, Texas with employees in California and Colorado. 
Media Contact: Ryan Dolan - VP, Sales & Marketing
Phone: 1-877-985-ROKA x 104

February 05, 2014

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