OUTSIDE
MAGAZINE
GEAR OF
THE YEAR
2017
In less than a year, the ROKA PHANTOM has gone from not existing to being recognized as the best pair of sunglasses on the planet. We are so psyched to announce that PHANTOM is the SUNGLASS of the year as named by Outside Magazine. We love the unknown, we love an underdog, and we love to break new ground by doing things radically different. Wearing the phantom is like wearing no other aviator sunglass that has come before it, don’t take our word for it though - try it yourself. If you aren’t floored, send em back.
SHOP PHANTOM
“Yes, there is such a thing as performance aviators!”
“Anti-slip “GEKO” pads on the nose and temples keep them in place, even with the jarring action of fast trail running.”
“FINALLY, HIGH-PERFORMANCE SPORT OPTICS THAT AREN’T HIDEOUS.”
“...fitness-friendly and fashionable. These lightweight aviators feature seriously slip-resistant and comfortable pads on the nose and temple....”
“These performance sunglasses perform as well as anything on the market - without making you look like an 80s-era pro wrestler.”
“Technical and traditional. Weighing just 20 grams, you might forget the Phantom Aviator is on your face.”
“We’ve run miles and miles (and miles) without a hiccup, literally forgetting at times that we’re wearing sunglass at all.”
THE STORY
THE PERFORMANCE
BIOMIMICRY
INSPIRED
INSPIRED
MULTI-
DIRECTIONAL
TRACTION &
COMFORT
DIRECTIONAL
TRACTION &
COMFORT
BIOMIMICRY INSPIRED
PATENTED
GEKO
FIT AND RETENTION SYSTEM
We set out to make glasses that won’t fall off your face, no matter how tough the performance challenge. Like say, starting a marathon in hot and humid conditions, after you’ve completed the first two-thirds of an IRONMAN.
To solve this performance challenge, we looked to nature and found the soft but amazingly sticky feet of the Gecko. Our patented GEKO fit and retention system features a proprietary elastomer for nose and temple pads that’s hydrophilic and supports multidirectional traction with comfort.
No matter how sweaty you get, and which way you move, bounce, or shake — these won’t fall off your face.
SHOP PHANTOM
To solve this performance challenge, we looked to nature and found the soft but amazingly sticky feet of the Gecko. Our patented GEKO fit and retention system features a proprietary elastomer for nose and temple pads that’s hydrophilic and supports multidirectional traction with comfort.
No matter how sweaty you get, and which way you move, bounce, or shake — these won’t fall off your face.
TRY IT, IT'S REALLY
LIGHT AF
At just 20 grams, the Phantom’s titanium frames are remarkably light and incredibly durable. Patent-pending GEKO Pads on the nose and temples provide optimal multi-directional traction and comfort. The result is incredible no-slip retention, even during the most strenuous, sweaty activity, while providing a “forget you’re wearing them” experience.
SHOP PHANTOM
20g