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Meredith Kessler Wins Ironman New Zealand


ROKA Partners with Surf City Cyclery Triathlon Team

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with Surf City Cyclery Triathlon Team. ROKA Vice President of Sales & Marketing Ryan Dolan said, “On behalf of everyone at ROKA, let me say how proud we are to have the Surf City team join our family. In three years, the team collected more than 150 podium positions, including podiums at national and world championship events. Their dedication is an inspiration for us as we focus our own passion on elevating performance and turning challenges into opportunities for those who defy limits.”

Surf City Cyclery Triathlon Team Spokesman Marc Hapke added, “Our SCCTT athlete ambassadors are thrilled with ROKA performance products. Their cutting edge technology coupled with dynamic new line extensions confirms the ROKA crew is redefining the new go-forward staples in the multi-sport industry.”

About Surf City Cyclery Triathlon Team

The 2016 Surf City Cyclery Triathlon Team consists of 22 Triathlon team athletes of various age groups categories starting a multi-sport racing season in April and will conclude sometime in October of 2016. Our race schedule has 12 Southern and Northern California local premier events rated as nationally ranked race venues with a sea of consumer exposure! We proudly boast 97% of our team has earned the status, USA Triathlon – “ALL AMERICAN” for the last four consecutive years. Visit

April 05, 2016

ROKA Partners with Mark Allen Coaching

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with MarkAllenCoaching. ROKA Vice President of Sales & Marketing Ryan Dolan said, “We see this partnership as a tremendous opportunity. Mark himself is a six-time Hawaii IRONMAN World Champion and the ten-time undefeated champion of the Nice International Triathlon, yet he never had a coach. ROKA’s mission is not just to inspire athletes but to enlighten them on the breakthroughs that are redefining performance, and that’s a perfect match for what this organization is achieving. The partnership will help educate athletes, and it will give them the opportunity to take advantage of the technologies we have worked so hard to advance.”

Mark Allen, the Founder of MarkAllenCoaching added, “My success as an athlete hinged on using the best training methods and technologies available, but also in seeking out new innovations that enabled me to stay at the forefront of performance. ROKA does just that. They are a leader and an innovator in products for anyone wanting to go faster in the open water. Just take a look at their latest product addition, the R1 goggle! It took ROKA to solve one of the biggest challenges everyone has swimming without a lane line: sighting. That’s just one example of why I partnered with ROKA. They help enhance performance and enhance the experience of every athlete I coach.”

About MarkAllenCoaching

Mark Allen is arguably the most successful triathlete in the history of the sport. He was the first ITU Olympic Distance World Champion winning the inaugural race in 1989 in Avignon, France. Allen is a six-time Hawaii Ironman World Champion and was the ten-time undefeated champion of the Nice International Triathlon. In 2012, he was voted “The Greatest Endurance Athlete of All Time” in a worldwide poll conducted by ESPN.

Perhaps the most interesting aspect of his 15-year career is that Mark never had a coach. He figured out how to be the best in the world on his own. Through trial and error, he scoured sports research and periodicals looking for the most effective training methods, nutritional insight and injury prevention techniques. He then put the best information available to the ultimate test by training over 15,000 miles each year of his career.

Mark has helped aspiring triathletes complete for their first-ever triathlon as well as working with professionals to lead them to World Champion status. Let Mark get you ready for the racing experience of a lifetime with MarkAllenCoaching!

April 01, 2016

ROKA Partners with Tri Club San Diego

ROKA Sports, Inc. is pleased to announce the extension of its partnership with Tri Club San Diego. ROKA Vice President of Sales & Marketing Ryan Dolan said, “It is an honor to have one of the oldest and largest triathlon clubs in the country, Tri Club San Diego, as a member of the ROKA family. The club serves triathletes of all abilities by providing support, education and events to encourage and promote triathlon as a sport and a healthy lifestyle. More than just an opportunity to enlighten athletes with the innovations we have worked so hard to achieve, this is a chance to further unite the triathlon community and share our mutual passion for the sport.”

Mike Plumb, President of the Triathlon Club of San Diego added, “We are very thankful for the association that we have with ROKA and with extending our partnership another year. With the expansion of the ROKA collections, offering not only top-of-the line wetsuits but also cutting edge swim goggles, swimwear and cycling apparel, we can be sure that our members are being outfitted by the best in the business.

About Triathlon Club of San Diego

Triathlon Club of San Diego (TCSD) is one of the oldest and largest triathlon clubs in the United States. With a diverse membership ranging from seasoned professionals to beginners new to the sport, TCSD offers its members a full range of options with free club races, socials, club meetings featuring a wide range of speakers from top professionals to industry leaders every month. A full range of workouts are available, many coached by professional coaches are available free of charge to members every day of the week. For more information about TCSD go to

March 30, 2016

ROKA Wins International Red Dot Award for Excellence in Product Design

reddot award

ROKA Sports, Inc. today announced it has received the prestigious Red Dot Award: Product Design for its R1 goggle, a new swim design that combines innovative engineering, optics and architecture with the advantages of ROKA’s patent-pending RAPIDSIGHT™ technology. The goggle proved its excellence in the most prestigious international competition for product design, which this year included a record 5,214 products from 57 nations.

Comparing R1 to the current standards for performance swim goggles, the jury recognized ROKA’s breakthroughs in achieving major improvements. ROKA began the process by redesigning existing optics and literally turning eyewear design on its head, and rethinking the plane of movement for the specific application of swimming. An innovative design and manufacturing process greatly reduced the architecture along the top frame, and ROKA further optimized the goggle with a precise retroscopic lens angle. The result is RAPIDSIGHT, a technology that radically expands athletes’ forward field of vision while in the head-down swimming position, so targets can be sighted with less disruption to swim form and mechanics.

Rob Canales, Co-Founder and CEO of ROKA said, “ROKA has been on a mission for two years to rethink goggle design and optimize the mechanics of sighting to improve speed and reduce energy expenditure. RAPIDSIGHT technology addresses those critical issues and delivers a distinct competitive advantage. Offering an expanded field of view, it helps lead swimmers sight buoys faster and with less effort, and it allows followers to stay ‘on the feet’ of leading swimmers more easily.”

Benefits of the innovative product go beyond RAPIDSIGHT technology. Unlike conventional swim goggles with excess bulk that sacrifices hydrodynamics for comfort and field of view, the ROKA R1 utilizes a smaller form factor that maintains comfort while minimizing drag. For the optics, a crystal-clear view is made possible by a premium grade polycarbonate that represents the benchmark of performance clarity in the goggle industry. The R1 also features SPCTRM™, a purpose-built lens tint collection optimized for environmental and light conditions.

Professor Dr. Peter Zec, founder and president of the Red Dot Award said, “The Red Dot winners not only demonstrated extraordinary design quality — they showed that design is an integral part of innovative product solutions.”

Canales added, “Our foundation is built on innovation and the passion that drives performance. The R1 is a shining example of our commitment to those things. ROKA’s mission is to inspire confidence in athletes as they strive to reach their full potential. That level of confidence requires products that redefine the performance standard, and because we’re athletes ourselves, it’s a challenge we’re proud to tackle. The R1 continues the heritage we’re building every day.”

 R1 Goggle

About the Red Dot Design Award

In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 17,000 entries in 2015 alone, it is one of the largest competitions in the world. It was in 1955 that a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then the sought-after “Red Dot” is the revered international seal of outstanding design quality. Further information:

March 30, 2016

ROKA Partners with Rocky Mountain Tri Club

ROKA Sports, Inc. is pleased to announce a newly formed partnership with Rocky Mountain Tri Club. ROKA Vice President of Sales & Marketing Ryan Dolan said, “ROKA is now a proud partner of Rocky Mountain Tri Club, an organization run by its members and dedicated to fostering athletic ability by sharing enthusiasm and the drive to achieve one’s best. Competitor magazine named it Best Triathlon Club of 2015 after tallying votes from online readers and social media followers, and this partnership bolsters our direct connection to the groundswell of triathlon interest today, as well as the insights that shape the technologies of tomorrow. We are honored to have Rocky Mountain Tri Club be part of our family.”

Meg Rapp, Rocky Mountain Tri Club President, added, “Rocky Mountain Tri Club is excited to partner with ROKA for the 2016 season. Their commitment to empowering athletes to be their best aligns with our mission and the partnership will be mutually beneficial as we will be able to provide our thoughts, experiences, and feedback to ROKA directly.”

About Rocky Mountain Tri Club

The Rocky Mountain Triathlon Club is dedicated to furthering the sport of triathlon by providing a community in which multisport athletes of all levels can both socialize and train together. One of the nation’s largest triathlon clubs, RMTC has over 450 members who are a mixture of competitive and recreational athletes who participate in a broad range of events from 5ks through Ironman triathlon.

The Rocky Mountain Triathlon Club focuses on promoting the multisport lifestyle, and introducing new people to the sport of triathlon without intimidation. The club provides training and racing opportunities for members in a safe and inviting atmosphere while providing programming to enrich members’ minds and bodies. RMTC also gives back to the local community through a variety of volunteering activities including local races and volunteerism beyond the triathlon community.

March 30, 2016

ROKA Partners with the LA Tri Club

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with Los Angeles-based LA Tri Club. ROKA Vice President of Sales & Marketing Ryan Dolan said, “We are proud to continue our partnership with LA Tri Club. For more than 15 years, the organization has provided support, education and inspiration as a recognized national leader. Together with ROKA technologies, their proud legacy of empowering triathletes will continue strong into the future, and they will be an inspiration to us as we continually strive to redefine performance. ”

Deb Carabet, Managing Director added, “We are very excited to have ROKA as our exclusive wetsuit partner. ROKA technology not only empowers our members to be efficient in the water, but ROKA wetsuits are also THE most comfortable wetsuits in the market today. Once our members get into a ROKA, they never look back and the support ROKA provides our members is unparalleled. ” 


LA Tri Club recently celebrated 15 YEARS as a recognized national leader of amateur athletes with a loyal West Coast following. LATC’s community of supportive and committed athlete members helps LATC create extraordinary memories and lifelong friendships through competition, education, volunteering, and awesome social activities! The LA Tri Club provides a network of information, support services, training & racing activities, friendship and fun for all ages and abilities.

March 25, 2016

ROKA Partners with Endurance Nation

ROKA Sports, Inc. is pleased to announce a newly formed partnership with Endurance Nation. ROKA Vice President of Sales & Marketing Ryan Dolan said, “It is an honor to team up with Endurance Nation. Their approach to coaching has established a strong community of athletes who benefit from quality content and mutual support. ROKA is a company founded by athletes, and we know firsthand the power of both inspiration and information. This partnership will share both as we innovate performance technologies that help endurance athletes achieve their best.”

Mariah Bridges, Endurance Nation Marketing Director “ROKA Sports leads the way in swim innovation by looking at the athletes needs as a whole not simply product needs. ROKA is a brand built on integrity, knowledge and progress so it is an honor to be partnering together. We both provide our athletes and the community with the same amount of dedication and now together, there is no telling what you can expect out of this partnership. Look for Coach Rich Strauss and his ROKA gear at Ironman® World Championship this year, that is, if you can catch him!” 

About Endurance Nation

Endurance Nation is the largest and fastest online triathlon team, founded in 2007 by Coach Patrick McCrann and Coach Rich Strauss. Endurance Nation continues to push the boundaries of team coaching and outside of the box approach to training, bringing results beyond compare. With their FirstTimeFinishprogram that guarantees a finish line moment or your money back, they stand behind their coaching method. EN is currently 3x Ironman® Tri Club Americas and Global Division 1 Champions and Official Coaching Program of Revolution3 Triathlon, it is easy to see why Endurance Nation is dominating the triathlon coaching world.

March 25, 2016

ROKA Partners with Dynamo Multisport

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with Dynamo Multisport. ROKA Vice President of Sales & Marketing Ryan Dolan said, “Dynamo Multisport was founded with a deep passion for coaching and a love of the sport, and its drive to inform and inspire athletes makes it a great partner for ROKA. Our roots run deep, and same goes for the home grown heritage of Dynamo. That level of connection is what inspires us to innovate performance technology, and it gives us pride to continue a partnership with an organization that shares our commitment to helping athletes achieve their best.”

Matthew Rose, Founder/Head Coach added, “ROKA’s commitment to excellence manifests itself in its continuous innovation and steadfast quality, all with the athlete as the driving force behind every decision. That commitment reflects our core values at Dynamo. ROKA in that sense is a true partner from concept to execution and we are proud to call them family.”

About Dynamo Multisport

Dynamo Multisport is an endurance sport coaching organization located in Atlanta, Georgia. Born from a deep and rich tradition in United States swimming excellence, Dynamo Multisport is proud to help athletes all over the country, from professional champions to beginners, seek the best of themselves and each other. Above all things, Dynamo Multisport is a community of supportive and caring endurance athletes where performance is a byproduct of integrity and care for one another.

For more information, visit

March 25, 2016

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March 16, 2016

Coach's Corner | The Power Play

Post by Matthew Rose, Head Coach at Dynamo Multisport

Like in running and cycling, power potential (or force capacity) in the water is important in creating efficiency and overall speed across race distances. It might help to think of this type of swim training like hill repeats in running or big gear force efforts in cycling. Just like in those disciplines, the specific swim force training is hard work but interesting and fun.

Swim force capacity training mostly consists of short, high intensity efforts with near full recovery between intervals. Adding a mix of common pool “toys” – paddles and fins – aids in the stimulus mix to increase power potential. Pool toys increase the effective surface area of the levers (hands and feet) that in turn require greater force to move at normal stroke and kicking rates. An example of a simple force set using a mix of toys in a short course pool would be:


  • [8x25 @ 30” Rest Interval (RI)
  • 200 easy @ 30” RI]
  • Round (RD) 1: fins and paddles
  • RD 2: paddles
  • RD 3: no toys

We can add in even more force stimuli through mid-pool starts. The idea is simple: by starting away from a wall in a still prone position, the swimmer must create greater force to overcome inertia and get up to their normal stroke/kick rate. The great part of this type of training is that you do not need toys or even a pool. Open water will suffice.  However, as we layer on toys and/or add faster stroke rate goals, we can create a lot of force obstacles for the athlete to overcome. An example of another force set using a mix of stimuli in a short course pool would be:


  • [4x25 @ 30” RI *
  • 4x50 @ 30” RI**
  • 200 easy @ 30” RI]

* start approximately 12.5m out and sprint the next 25m into and out of the wall back to the middle of the pool. After last repeat swim easy back to the wall to begin the 50s.

** start at the closest 5m backstroke flags, sprint the 20m to the opposite wall and the 25m back

RD 1: fins and paddles

RD 2: paddles

RD 3: no toys

Athletes can incorporate small doses (<200m of work) of these types of sets as often as they want within a given week for maintenance and to keep the nervous system sharp.  Most age group triathletes should add larger doses (600m or more) of force work in their training only one time per week and visit these sessions at various points throughout the season.  Use no paddles or smaller paddles initially until the shoulders can handle the force loads required for this type of training.

About the author: Matthew Rose is the founder and Head Coach at Dynamo Multisport, an endurance sport coaching organization located in Atlanta, Georgia.  Dynamo athletes span the experience spectrum from professional champions to beginners.  He has also held coaching positions on the staffs of the swimming teams at Stanford University and Arizona State University where he worked with Olympic medalists, World and American Record holders and NCAA champions.


March 10, 2016

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Austin, Texas